MV Sports required vibrant, attention grabbing packaging for a new scooter range. The design needed to be bold for shelf visibility, while also incorporating customisable elements to maintain consistency across the product range for various pet designs.
Key features of the packaging include paw details on flaps which will reveals as the flaps are opened, cut out scavenger hunt, illustrated pet, illustrated background, fluff edge detail and hidden message to consumer on inside opening.
I created custom illustrations for each pet in the scooter range, ensuring that each design accurately reflected the specific pet included with the product. This added an extra touch of playfulness to the packaging and also always for use of the illustration on social media posts and other media.
For the packaging background, I designed an illustration featuring iconic Birmingham landmarks in the skyline, as a tribute to the city where MV Sports is based. This subtle detail adds a personal touch to the packaging.
All product photography and clipping was also completed by me for this packaging range.
Other packaging created for different pets in the range included a puppy and pony.
Development of the kitten illustration.
